OpCo PortCo Profile

How your sales team can Outreach, outlast, and outperform

By
Mallun Yen

The company: Outreach
Outreach delivers a sales engagement platform that helps sales professionals engage with customers to grow their revenue faster and more predictably. Outreach is changing the game for revenue teams everywhere and redefining how companies engage with their customers throughout the lifecycle. 

Why you should pay attention 
Outreach is the category leader in the fast-growing Sales Engagement space. The company earned its spot on the leaderboard by inventing transformative changes that help their customers dramatically increase sales productivity and drive smarter, more insightful customer engagement. The platform delivers a jaw-dropping 387% ROI with a 5X return on investment for its more than 4,000 customers (which include companies such as Adobe, Tableau, DoorDash, Splunk, DocuSign, and SAP). 

The details 
At the core of Outreach is a system of action that gives sales reps insights and recommended activities to close deals quickly and effectively. The system uses AI and machine learning to help sales reps reach clients and prospects on their own terms, working across email, social, voice, and text-based communication methods. Outreach even allows them to test different messages and approaches in order to optimize the content and improve their outcomes at scale. And how do you know what works? Simple: Reporting functionality gives visibility into sales rep activity so team leaders can see what performs and what doesn’t. The platform then delivers the insights everyone needs to stay focused and deliver a simplified, consistent experience across all stages of the sales cycle.

How it works
Outreach’s customer engagement platform gives sales teams the tools they need to choreograph an engaging, personalized buyer’s journey for each of their customers and prospects. It drives new levels of efficiency and visibility into the sales system. From saving reps hours of work to driving messaging alignment and ROI and growing the pipeline, Outreach’s customers are using the platform as a playbook for success and revenue growth.  

Why we’re obsessed 
Outreach is on an incredible trajectory because it is delivering immense value to clients, which include a who’s who of everything from the hottest tech startups to the F100 icons. That’s reflected in its valuation: The company has officially become a “unicorn,” valued at $1.3+ billion — the only company in the dynamic sales engagement space with that mythical status. The company leads its sector because it’s driving breakthrough innovation that fuels exponential revenue growth for its thousands of clients. It’s easy to see why we’re obsessed. 

Get involved
Ready to make your team a revenue-driving machine? It’s time: Get Outreach.  

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